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Help Wanted: American President Qualifications: Must be playing with a full deck
Withthe media's teeth firmly embedded in the necks of the threePresidential candidates, it's become increasing unclear what we cantruly believe or not believe about them. But one thing is clear. Theambivalence that voters feel toward Obama, Clinton and McCain tells usmore about ourselves than about them.
The reason for thatambivalence is that there is something that each possesses that appealsto us, but there are other qualities about each of them that cause usto pause and be wary.
In order to relax our guards, sign on thedotted line, and put our faith in a Presidential candidate, he or shewill need to engender in us: Trust, Confidence and Respect.
Sohere's the rub. Obama has inspired (unless the new spate of allegationsruins it) trust and respect, but not confidence (given his lack ofexperience); McCain has also inspired trust and respect, but notconfidence (given his lack of broad based experience and, sorry toadmit the obvious, his age); Clinton has instilled confidence (due toher and Bill's combined experience, but sorry Hillary, you ain't veryinspiring), but not trust or respect.
Until a candidatespontaneously evokes all of these three qualities, he or she willcontinue to trigger dissonance in us. Dissonance occurs when what wesee or hear doesn't match what we feel, a.k.a. What are you going to dofor me?/What are you going to do to me?
These elements are equally important in a CEO, especially of a public company, where all eyes are upon them.
If a CEO doesn't instill all of these, how can they do so?
Ideveloped the PEP CEO Challenge to solve such a dilemma. But it is notfor the "faint of heart" or a CEO who in the words of Jack Nicholson,from "A Few Good Men," "Can't handle the truth."
To use it as aCEO, ask your people, directors, stockholders, customers/clients,vendors to anonymously rate how much Passion, Enthusiasm and Pride theyfeel about your services, products, company and YOU on a scale of 1 to10. Then ask them to suggest what you and your company need to do toincrease their rating if it is anything less than 10-10-10.
(c) 2008 Mark Goulston
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